Design Lead
Made as part of Beta Studio
2021-2025
We conducted research, and user interviews, did market research, and sought inspiration from industry leaders. This helped us gain a better understanding of our target audience and identify opportunities.
*My Contribution
involved leading the creative team across research, ideation, conceptualization, feature development, design, animation, sound, game design, and tech artwork, collaborating with the development team, and conducting playtests.
The user journey begins with registration and continues with child onboarding, avatar building, and customizing the user profile. From this point on, it all comes down to play-based curriculums, comprehensible challenges, scores, and incentive systems.
Team AppApp
NickWatchSmart Watch for kids
I-WitnessDesktop App
Web DesignWeb Design
Game Art & DesignGame Art & Design